The rap legend has been popping up everywhere in Paris trying out different sports, showing his lyrical flow as a commentator and mixing with athletes.
Snoop Dogg, 52, has been employed by the US broadcaster to give fans an alternative view of the Games.
With the help of his unique personality, clips of him doing all sorts from running with the Olympic torch to getting a private tour of the Louvre gallery have gone viral on social media.
They have been watched millions of times and Snoop is being well paid for his efforts.
Henry McNamara, an influential entrepreneur, claims he was told by an NBC chief that the music icon was being paid £393,000 ($499,300) plus expenses every day.
And German outlet Bild report he will earn £11.78million ($14.97million) plus bonuses for his month in Paris.
The "Drop It Like It's Hot" singer hit the headlines after he turned up to watch the equestrian dressed as one of the riders.
His swimming lesson with Michael Phelps, where he joked he had the "lung power" to win gold due to his love of smoking marijuana, and commentary of a badminton match have also been much-loved segments.
On stealing the show in France and being a Team USA superfan, Snoop said: "I'm doing the things that I do to politically stay correct and just being Snoop Dogg. That’s what I know how to do the best."
And after running with the torch, he said as cited by Sports Central: "I felt like Muhammad Ali. I found out that when you hold the torch, you're a peace messenger. "I was waving, shaking hands, kissing the babies doing what I do, you understand me? Putting my foot in the pavement, letting the people know that we're here. We're here for peace, love, unity and great sportsmanship."
